Marketing Strategy Lead
Job Description:
Connect Infosoft already has a team working on SEO, email outreach, and digital marketing execution.We are looking for a Marketing Strategy Lead who will focus on planning, positioning, and growth strategy, not just execution.This role is responsible for bringing qualified leads through strategic direction, niche positioning, and performance optimization..
Role Overview
This is a strategic leadership role responsible for:
- Defining target markets and niches
- Improving lead generation performance
- Aligning SEO, content, outreach, and branding efforts
- Creating a clear market positioning for the company
The Marketing Strategy Lead will guide the existing marketing team and ensure their work delivers measurable business results.
Key Responsibilities
1. Market Positioning & Niche Strategy
- Identify high-potential industries and target markets (U.S., UK, etc.).
- Define service positioning and value propositions.
- Recommend service packaging and specialized offerings.
2. Lead Generation Strategy
- Improve performance of:
- Email outreach campaigns
- LinkedIn prospecting
- Website lead generation
- Content marketing
- Work closely with the Business Development Manager to align marketing with sales goals.
3. SEO & Website Strategy
- Define SEO strategy focused on lead generation, not just traffic.
- Identify high-conversion keywords and content opportunities.
- Optimize website messaging, landing pages, and CTAs.
4. Content & Authority Building
- Plan case studies, industry pages, and solution pages.
- Suggest LinkedIn content and thought leadership strategy.
- Support webinar or lead magnet planning.
5. Performance Monitoring & Reporting
Weekly/Monthly reporting:
- Website traffic and lead sources
- Conversion rates
- Campaign performance
- Cost per lead (if applicable)
- Improvement recommendations
Required Skills & Experience
- 6+ years in digital marketing strategy (agency experience preferred).
- Strong knowledge of:
- B2B lead generation
- SEO for service companies
- Email and LinkedIn outreach strategy
- U.S. and international markets
- Experience working with CRM and analytics tools.
- Ability to guide execution teams and improve performance.
- Strong analytical and strategic thinking skills.
Key Performance Indicators (KPIs)
- Qualified leads generated through marketing
- Website conversion rate
- SEO lead contribution
- Campaign response and engagement rates
- Cost per lead (if applicable)
How to Apply:
Interested candidates, kindly revert with your updated CV to hr@connectinfosoft.com
